Use specific examples to show the value of F&I products that protect in-vehicle technology, said Rick Regrut, finance manager at Smail Kia in Greensburg, Pa. Repairs for backup cameras, screens and other technology can be costly. “I had a Cadillac that had a key system fail, and it cost $2,000 to replace,” Regrut said. “Customers respond well to those examples.”
Examples help sell tech protection
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