The F5 ups the horsepower ante to more than 1,600. It has a list price of $1.6 million, but half of the 24 planned examples have already been spoken for, with six more pending orders.
Bugatti's latest effort is the $3.25 million Chiron Sport, with weight-saving goodies such as carbon fiber windshield wipers. Bugatti hasn't said it will try to retake the top-speed title, but the Chiron Sport's 16-cylinder, four-turbocharger engine has 300 more hp than the 1,200-hp record-setting Veyron Super Sport — and an even-more-potent Super Sport version is reported to be in the works.
Top speed is not a priority under new President Stephan Winkelmann, a spokeswoman said. Still, the Chiron Sport is speed-restricted to 261 mph, which suggests there's plenty more on tap if Bugatti's priorities shift again.
For its part, Koenigsegg highlighted a used car in Geneva — a reconditioned 2006 CCX in an unusual right-hand-drive version — because the Agera and Regera, the Swedish company's more grand-touring focused model, have been sold out since last year. The CCX was sold during the show for a price close to that of a new Agera, or about $1.6 million, Wade said. "Certainly, the record in November has helped us in terms of reputation," he said.
Koenigsegg's replacement for the Agera as a straight-line missile most likely will be shown as a concept at the 2019 Geneva show, Wade said.
All three manufacturers profess to a mutual respect. "We have a friendly rivalry," Hennessey said. "The way we view it, whether it's the Koenigsegg guys or the Bugatti guys, we all want to push each other."