Hyundai Motor America's March U.S. sales fell 11 percent from the year-earlier period.
The Hyundai and Genesis units sold 61,540 units, with more than 25,000 of them coming from Hyundai's utility vehicle lineup. The newly released Kona, the brand's first compact crossover, had 2,360 units sold in March.
Kia Motors America sales rose 2.5 percent in March to 50,645 vehicles. The Sportage crossover had its best month ever with a 41 percent sales bounce.
Despite Kia's gain, it was the 16th straight down month for Hyundai-Kia combined in the U.S.
Brands: Hyundai down 11%; Genesis down 21%; Kia up 2.5%
Notable nameplates: For Kia: Sportage up 41%; Soul up 5%. On Hyundai side, Tucson up 31%, Elantra down 31%.
For Genesis: G80 down 22%, G90 down 17%.
Incentives: Hyundai, $2,760, up 27%; Kia, $3,886, up 15%.
Average transaction price: Hyundai, $22,581, down 1.2%; Kia, $23,033, up 1.3%, according to ALG.
Quote: "Kia's retail sales continue to climb with five models posting gains year-over-year, despite a 15.9-percent decrease in fleet sales," said Bill Peffer, vice president, sales operations, Kia Motors America, in a statement. "With Stinger sales rising and the Sportage CUV setting monthly sales records in each of first three months of the year, Kia enters the second quarter with tremendous momentum and several important new, high-volume products on the horizon, including the refreshed Sorento and all-new Forte sedan."
Did you know? Hyundai's crossover sales crossed the 25,000 mark for the first time last month.