Last week, Mazda co-hosted a "Thank You, New York" event with Amazon for "Mazda6 fans" and owners. Attendees received a preview of the new Mazda6 and the brand-focused campaign.
"Amazon is consumer-focused, data-driven and very well-aligned with our new brand platform," Bernacchi said in a statement. "We have a vocal and growing community of Mazda fans and owners on Amazon and we want to support that community with the same energy and attention we give to our other social communities like Facebook and YouTube."
The campaign follows six months of consumer-focused research steered by Bernacchi that involved more than 4,000 customers, the company said.
The spot will air on TV networks including ABC and NBC, cable TV stations and digital platforms including, Facebook, Twitter, Instagram, YouTube and Hulu.