Genesis adds halo with electric Essentia concept

NEW YORK -- Genesis is reimagining its "athletic elegance" design language with the electric Essentia concept.

The concept, introduced during the New York auto show Wednesday, is the brand's "interpretation of an all-electric, two-door Gran Turismo," Manfred Fitzgerald, global head of the Genesis brand, said in a statement.

The concept sits low to the ground, and Genesis says its "long bonnet" and "swept-back cabin" took inspiration from GT proportions. The front and sides of the vehicle are lined by thin quad lights -- a Genesis signature first shown on its GV80 utility-vehicle concept.

Designers sought to "maximize the connection between car and driver" in the cabin, the brand said.

"A Gran Turismo typology highlights our ambition as a luxurious car brand for the connoisseurs and it is the perfect base to project our DNA in the future," Genesis design head Luc Donckerwolke said in a statement.