NEW YORK -- Cadillac is branding the XT4 as a vehicle "for the next generation of luxury buyers" that marks a new design language and trim strategy for the brand.
The long-awaited compact crossover for Cadillac will start at $35,790, including shipping, the company said while introducing the vehicle Tuesday at its global headquarters in Manhattan.
Cadillac President Johan de Nysschen said he expects the XT4 to become the top-selling vehicle in the segment, which would mean annual U.S. sales in excess of 50,000 units, based on 2017 volumes.
“The XT4 is a cruise missile right into one of the hottest growing segments that is really populated by a young and very affluent and very discerning demographic. It is an area we have been eager to get into,” de Nysschen said following the unveiling of the vehicle. “We’ve set for ourselves the target to move into market leadership position in the segment. We are that confident in this car.”
Cadillac is among the last major luxury brand to enter the U.S. compact luxury crossover segment, which grew 5.6 percent to 379,711 last year and is dominated by the Lexus NX, Acura RDX, Mercedes-Benz GLC and the BMW X3.
De Nysschen said the brand has watched competitors stampede into the luxury compact crossover segment with “huge frustration;” however, he believes the XT4 is an “absolute thoroughbred entry” that will drive Cadillac past rivals.