The long-standing promise of a paperless society remains elusive. But two Audi dealerships in Florida are taking a small step in that direction — and at the same time, streamlining the sales process and improving efficiency — by replacing vehicles' handwritten price tags with sleek-looking digital displays.
With used-vehicle values depreciating daily, dealerships closely monitor local market conditions and seek to price inventory to sell quickly. But updating prices so a car or truck doesn't languish on the lot for 60 or 120 days has been tedious and time-consuming.
Since December, Audi Coral Springs and Audi Fort Lauderdale, owned by Qvale Auto Group of West Palm Beach, Fla., have been using a cloud-based digital platform that enables them to change vehicle prices with the touch of a button.
The digital price tags, developed by wireless technology provider Altierre Corp., have been a game changer for the dealerships and their customers, said Bret Macy, general manager of the stores.
The main benefit: Prices on vehicles at the dealerships now match the prices consumers see on the dealerships' websites. The ability to instantly change all the price tags in both showrooms and on both new- and used-car lots also saves untold hours of labor.
In addition, the digital tags enhance the dealerships' image as modern, progressive operations and early adopters of cutting-edge, consumer-friendly technology, Macy said.