In a separate letter to employees obtained by Automotive News, Auto/Mate laid out several reasons why it believes the deal was denied.
- The company said, "Our reputation, which we have all so carefully built and nurtured, is strong. Reputation is a key factor in the customer's purchase decision, and a reputation as good as ours would not be quickly replaced in the market."
- Auto/Mate is also "a competitive threat to CDK, and CDK's move to purchase us was defensive in nature, and thus anti-competitive."
- Auto/Mate's "data integration strategy with Open/Mate, including the low price and willingness to work with all parties to let the dealer use their data is a key differentiator."
- "We are seen in the market as a maverick and a disruptor, both of which are pro-competitive."
- Its product architecture, Auto/Mate said, "was considered by many to be superior and positioned us to scale our system to support large dealers."