Dealers and dealership staffers arriving in Las Vegas for the NADA Show will see billboards promoting Cox Automotive's Accelerate as a way to do more of the car-buying process online.
But the ads aren't aimed at convention attendees. Instead, they're targeting car shoppers in Las Vegas.
On March 5, 24 Las Vegas-market dealers using Cox's Autotrader and Kelley Blue Book websites began offering Accelerate, with the promise that shoppers can do more at home, shaving up to an hour off the time spent in the dealership closing the deal.
More than 10,000 vehicles — an estimated 43 percent of the inventory in the Las Vegas area on Autotrader — will be available using Accelerate, Cox officials said.
By the time the NADA Show begins, Cox hopes to have real-world results from those dealerships to prove to attendees that Accelerate works. It chose Las Vegas for the initial run not just because of this year's NADA Show, but also because the city is a relatively isolated car market, in contrast to, say, San Diego, which bumps up against several other Southern California markets.