F&I managers should study leasing, even if they are in an area where leasing is less prevalent, such as the West Coast, advises Kevin Cullum, president of Nissan Motors Acceptance Corp. “Make yourself completely knowledgeable of leasing so you can give your customer a proper education,” he said. “If it’s a product they have not educated themselves on, they have missed an opportunity.”
Master leasing so customers don't miss out
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