NADA is stepping up efforts to help new-car dealers recruit career-oriented employees. The main goal: Help ease the decades-long technician shortage.
"Right now, we don't believe there is a coordinated effort to market dealerships and their benefits" to potential job candidates, said Jonathan Collegio, NADA's senior vice president of public affairs.
NADA will attack that problem several ways, starting with developing materials for a dedicated website that uses videos to promote dealership careers.
NADA will also work with organizers of job fairs to ensure dealership careers are included, and launch a social media campaign to convey the message that dealerships offer a variety of financially attractive careers, not just in sales.
"Dealership jobs are some of the last occupations in America where someone without a four-year college degree can make a good living," says Collegio. "You don't have to be located in any specific geographic area; there are 16,500 dealers across America with an average of 70 employees each and they are well-compensated positions."