Editor's note: An earlier version of this story incorrectly expressed Geely's offers for FCA in U.S. dollars. The bids were for 20 billion euros and 22 billion euros.
GENEVA -- The most-watched name in the global automotive industry, Chinese billionaire Li Shufu, won't attend the auto show here this week.
The founder and chairman of privately owned automaker Zhejiang Geely Holding Group Co., who last month drew a harsh spotlight in Germany by becoming Daimler's largest shareholder, will be keeping his usual distance from the auto world's biggest stages.
Li rarely attends auto shows outside China. His public appearances in Europe -- with a contingent of Chinese politicians, entrepreneurs and media -- are typically at events tied to his growing list of European brands.
He was in Berlin on Oct. 20, 2016, to unveil Lynk & CO, a near-premium brand co-developed by Geely with Volvo Car, which Li had acquired from Ford Motor Co. six years earlier.
He was in England on March 22, 2017, to open the London Taxi Co.'s new facility near Coventry. The 2013 purchase of the legendary black cab maker marked Li's second acquisition in Europe.
He's expected to attend a Lynk & CO event this month in Amsterdam. An announcement is also anticipated that Volvo's plant in Ghent, Belgium, could build Lynk & CO cars for Europe.
And in the midst of such public appearances, there was a trip to Europe last spring that could have dramatically reshaped the global auto industry -- and Li's expanding role in it.