TO THE EDITOR:
I applaud Vince Bond for his stance on Ram’s use of Martin Luther King Jr.’s ode to service in the brand’s Super Bowl commercial (“Ram’s MLK ad is uplifting — not an insult to his legacy,” Feb. 12).
Many people use social media to criticize without thinking about the point of view. How can it be bad to remind people that having a service mindset is as important today as ever?
I do not believe FCA had any intention of degrading King’s message. In fact, I felt the commercial was a great reminder of his message that serving a cause greater than oneself should be everyone’s focus.
We would all benefit from using social media less to create controversy and call others out, and more to promote what is good and positive. Free speech is a cornerstone of our society but social media often need a filter.
Growing up, I was taught to look for the good in people and not assume everyone “had it out for me.” Today it seems we assume the worst and are looking to find the bad in everyone and everything. Maybe it’s time to get back to old-school basics: Serve your neighbor, community and country, and the rest will take care of itself.
We’ve come a long way since King sacrificed his life in service to others. Yes, we have more progress to make. But being positive and having a service mindset would help keep the journey going in the right direction.
CHRISTIAN HANNA III, Candia, N.H. The writer has worked more than 35 years in the auto industry, including managing new-vehicle dealerships and owning an independent retail/wholesale business.