ATLANTA -- Buick is dropping the starting price of the refreshed 2019 Envision by $2,000 to increase sales and give owners of the entry-level Encore an easier climb to the larger crossover.
Sam Russell, director of Buick marketing, said the brand expects the price and other changes to push Envision sales past the even-larger Buick Enclave to become its No. 2 seller in the next 18 months.
The refresh gives the 2019 model Buick's updated grille with a winged emblem and new available LED headlights. Sheet metal changes are mostly in the rear, which features less-rounded elements than the outgoing model. It also has a redesigned hatch and taillights, and rectangular dual exhausts.
Buick also enhanced the performance of the available 2.0-liter turbo engine by pairing it with a nine-speed automatic transmission and increasing torque by 35 pound-feet, to 295 pound-feet.
Beyond the product improvements, Russell said last week during a media drive here, "it's about hitting the value equation so those comeback buyers off the Encore can actually make that step in a reasonable fashion."
The 2019 model will start at $32,990, including shipping, when it arrives in dealerships in April. The price cuts across the trim levels average $1,860, including $2,400 for the Preferred trim, a step above the base.
The China-built Envision launched in the U.S. in May 2016; sales totaled 41,040 in 2017, its first full year on the market.