Two decades ago, a dedicated quick-service operation at a North American new-vehicle dealership was a daring experiment.
Today, it's a common feature of most service departments — and an increasingly vital source of fixed operations profits as vehicle sales cool.
How that transition occurred is the subject of a special report in this issue of Fixed Ops Journal. We visit a dealership near Cleveland that has melded traditional assembly line technology with leading-edge innovations to offer super-fast service — and is preparing to sell its secrets to other dealers.
We examine how dealerships and automakers are advertising, marketing and promoting their fast lanes, as competition with aftermarket quick-lube providers intensifies. We look at the obstacles that can get in the way of an efficient express-service operation, and how to overcome them.
Quick service checks all sorts of boxes for franchised dealerships. Aside from being a potential profit center in itself, it provides opportunities for bigger-ticket maintenance and repair work and parts sales.
Done right, it elicits customer satisfaction and loyalty, encouraging vehicle owners to return to the dealership for service — and future vehicle sales — after their factory warranties expire.
And it's an effective work force recruitment and retention tool. Today's entry-level lube tech can become tomorrow's master technician, trained in your dealership's processes and values.