Canvas, the vehicle subscription affiliate of Ford Motor Credit Co., has expanded to a second market, added features and broadened its customer base since it began operations last spring. In 2018, enhancing its partnerships with dealerships ranks high on its to-do list.
Canvas launched in San Francisco in May and expanded to the west side of Los Angeles by November. The company is focused on those two markets for now, CEO Ned Ryan told Automotive News.
"Our main product goal is always understanding customer needs and continuing to hone our core product and building additional features that our customers want," he said.
But the company also will work to enhance scalability this year, he added. "That means, how do we further and deepen some of our relationships with our dealer partners? How do we get some of their supply, inventory on our site?"
Currently, Canvas buys vehicles from online auction platforms, Ryan said. "We are now looking to supplement that by partnering further with certain dealers and the broader dealer network."
Canvas already drives service, maintenance and reconditioning business to local dealerships. "For us, it's understanding dealer needs, understanding where we can go from there," Ryan said.