PARIS -- PSA Group aims to boost its position in Europe's lucrative light van sector by launching three new models for its Peugeot, Citroen and Opel/Vauxhall brands.
The vans, which will replace the Peugeot Partner, Citroen Berlingo and Opel/Vauxhall Combo, will "set the benchmark" in the compact van segment in terms of efficiency, maneuverability, comfort and safety, PSA said in a statement on Tuesday.
PSA said it has adapted its EMP2 platform, which underpins the automaker's compact and midsize models, for the vans, which means they will accommodate the latest generation of powertrains and driver assistance equipment. The vans will be available as passenger vehicles with five- and seven‑seat versions and as commercial panel vans.
Peugeot, Citroen and Opel/Vauxhall will release details of each brand's version, including the name, in the next week.
CEO Carlos Tavares' strategy for sustainable profitability calls for PSA to improve its presence in Europe's light commercial vehicle sector, which is a growing market that experts say has profit margins of about 9 percent.
PSA will build the vans at its plants in Vigo, Spain, and Mangualde, Portugal. The company said each factory would add a production team to meet anticipated demand. The Partner and Berlingo are currently built in Mangualde and Vigo; the current Combo was built jointly with Fiat Chrysler in Bursa, Turkey.
PSA said a single development program for the new vans and consolidated production was aimed at increasing the efficiency of investments. "On a single platform, we are presenting very distinct models that perfectly embody the DNA of each of our brands," Olivier Bourges, PSA executive vice president for programs and strategy, said in the release.
Production will begin shortly, with the first orders taken in May, said Philippe Narbeberu, PSA senior vice president of the company's light-commercial vehicle business unit. Deliveries to customers will begin in September, he said.