One of the bigger debuts at the 2018 Detroit auto show was the 2019 Ford Ranger. The newest Ranger is larger in size this time around and will compete against the likes of the Chevrolet Colorado, GMC Canyon and Toyota Tacoma once it reaches dealerships next year. Ford officials are positioning the pickup as a lifestyle vehicle that appeals to younger, active buyers who may not want the herculean hauling capabilities — and higher price tag — of a full-size F-150. Here's a sampling of Ranger reaction from the automotive media.
"There's no doubt the Ford Ranger midsize pickup will have serious off-road chops. It adds modern electronic controls to an architecture that's served Ford trucks on ranches, farms and construction sites from Thailand to New Zealand to South Africa since 2011.
The question is how that architecture will serve North American buyers who drive their pickup to work five days a week and for play on weekends when the Ranger goes on sale early next year. The addition of features like an Ecoboost engine and Wi-Fi hotspot augurs well. But the fact that Ford describes the interior as 'functional and durable' raises questions about look, feel and comfort."
-- Mark Phelan, Detroit Free Press