Driving while distracted can have deadly consequences.
It's a simple yet powerful message that Jim Ellis Automotive Group is trying to get its customers and the metropolitan Atlanta community to take to heart when they get behind the wheel.
The dealership group has launched a public service campaign to stamp out distracted driving, said Wes Ellis, vice president of Jim Ellis Automotive Group.
The campaign, known as the "Jim Ellis Pledge to Drive Safe," began in late November and runs indefinitely. By Jan. 31, almost 500 people had signed the pledge, according to the tally at stopdistracteddriving.com. Those who sign the pledge promise to keep their "eyes on the road," "hands on the wheel" and "mind on the drive ahead."
The effort is more than just catchy phrases. The dealership group presented a check for $20,050 — $50 for each pledge signed in December — to the National Safety Council on Jan. 23. The dealership doesn't know a lot about the people who pledge because only names and email addresses are required.
The National Safety Council is a nonprofit organization dedicated to stopping preventable deaths at work, home, in the community, and on the road through leadership, research, education and advocacy. It lists texting, talking on the phone, eating, drinking and adjusting entertainment systems among common driver distractions.