DETROIT — Fiat Chrysler Automobiles plans to air five Super Bowl spots on Sunday that tout the Jeep and Ram brands.
The automaker said its first spot will air during the first quarter; the second and third spots will air in the second quarter; the fourth spot will air in the third quarter; and the fifth spot will air during the fourth quarter.
An FCA spokeswoman declined to reveal creative details or agencies, or the lengths of each spot.
Fiat Chrysler has produced some of the more memorable ads in the last decade, drawing inspiration from the resilience of Detroit and the auto industry after the Great Recession and its own emergence from bankruptcy in 2009. Two of the biggest hitters were the gritty "Halftime in America" spot starring Clint Eastwood in 2012 and the "Born of Fire" two-minute ad in 2011 that featured rapper Eminem.
During last year's Super Bowl, FCA continued its attempt to resurrect Alfa Romeo in the U.S. with three spots that delved into the brand's heritage and showed off the Giulia sedan's styling and agility. Alfa Romeo returned to the U.S. in late 2014 after a nearly two-decade absence.
Ad Age, a sister publication of Automotive News, contributed to this report.