U.S. sales of the Ford F series rose 1.6 percent last month for its best January since 2004.
DETROIT -- Ford Motor Co.'s U.S. light-vehicle sales fell 6.3 percent in January because of lower-than-normal fleet orders and continued poor sales of sedans. The automaker's pickup/van sales rose 2.2 percent, while car sales declined 23 percent and crossover/SUV sales fell 5.9 percent.
Brands: Ford down 5.2%; Lincoln down 27%
Notable nameplates: F series up 1.6% for its best January since 2004; Lincoln Navigator up 98%; Expedition down 15%, although retail sales surged 57%; Mustang down 6.2%; Lincoln Continental down 30%; Fusion down 33%; Explorer down 1.9%; Escape down 8%
Incentives: $4,421 per vehicle, up 6.7% from a year earlier, according to ALG.
Average transaction price: $37,609 per vehicle, up 3.4% from a year earlier, ALG said.
Fleet mix: 28.5%, 1.7 percentage points lower than a year ago.
Inventory: 695,082 vehicles, representing a 108-day supply. That's up from 630,435 units, or a 68-day supply, a month ago.
U.S. market share: 13.9% in January 2018 vs. 14.9% for all of 2017 and 15% in January 2017.
Quote: "It's pretty likely that ATPs on pickups will continue to go up over the course of the year," said Mark LaNeve, Ford's head of U.S. marketing, sales and service. "There hasn't been anything in the segment for the meek of heart. It's very competitive."
Did you know? Toyota Motor Corp. outsold Ford Motor Co. by 6,645 units in the U.S. last month. In January Ford began selling the India-made EcoSport subcompact crossover for the first time in the U.S. It sold 500 of them.