DETROIT — Jeep's global vehicle sales fell nearly 1 percent to less than 1.4 million last year, and the brand is likely to miss its 2 million target this year, denting Fiat Chrysler Automobiles CEO Sergio Marchionne's ambition to make the brand a global powerhouse.
Jeep's 2017 deliveries dipped to 1,388,208 from 1,401,321 in 2016, according to FCA internal documents seen by Automotive News Europe. FCA did not release global sales for its brands, but Jeep boss Mike Manley said at this month's Detroit auto show that the brand's sales were "broadly flat" last year.
Jeep's decision to reduce unprofitable fleet sales in North America, its biggest market, hit the brand's volume. Jeep reduced U.S. fleet deliveries 60 percent, Manley told reporters at the show. Jeep's U.S. sales fell 11 percent to 828,522, according to the Automotive News Data Center.
In Europe, Jeep increased its vehicle sales in 2017 but at a slow pace despite fast SUV and crossover growth.
FCA has done a "lousy job" in Europe with Jeep, Marchionne said in Detroit. He is upset the Jeep Cherokee is not selling well in a growing segment. "If you look at the numbers of the Cherokee in Europe, we haven't done right," he said. "I have now run out of patience, so we will get it done."