SEDONA, Ariz. — In a marketplace that's tiring of "old-man sedans," can a station wagon really be the answer?
That's what Buick is hoping with the 2018 Regal TourX, its first wagon in more than 20 years. Buick now expects that the TourX could account for as much as 50 percent of Regal sales in the normally wagon-averse U.S., up from earlier expectations of 30 percent, now the projected low end of the range.
"We're pretty realistic about where the car market's at, but we're getting some pretty good feedback on it," Phil Brook, U.S. vice president of marketing for Buick and GMC, told Automotive News during a media drive here last week. "We're flexible enough that we can flex things up and down. That's not a problem."