DETROIT — Mercedes-Benz USA will pattern its launch of the 2019 A-class sedan on its approach in 2013 with the CLA compact.
"We want to duplicate the success we had with the CLA, meaning tremendous customer demand … and attracting new customers to the brand," Mercedes-Benz USA CEO Dietmar Exler told Automotive News at the Detroit auto show. Those CLA buyers "came from pretty much everywhere. They were substantially younger."
Between 70 and 80 percent of early CLA buyers were conquests who hadn't owned a Mercedes, Exler said. He thinks the A class, which will go on sale in the fourth quarter, can achieve similar levels.