The X2's side view breaks the mold created with the larger X4 and X6 coupe-styled crossovers, he said.
One difference: the BMW roundel logo embedded in the C pillar. It brings back a styling move seen on vehicles such as the E9 3.0 CS back in the '70s.
"But we're doing it only on X2, by the way," van Hooydonk said, "because we wanted it as something for people to recognize this car by in traffic."
His team will show more examples in the redesigned X4 and X5, expected to be out later this year. The 8 series, which has been seen only in concept form, will be another big contributor to the new design approach.
"Everything that comes out from now going forward will play a big role," van Hooydonk said. "The 8 series is going to combine all of these elements in a very new shape."