"We believe we are in a very strong position in the U.S.," Peter told Automotive News. "This growth in the U.S. will be very much supported by the launch of new X models."
The X2 subcompact crossover shown last week at the Detroit auto show is one of several new or redesigned BMW X crossovers to go on sale in the U.S. this year.
The X2 is to begin U.S. sales in March. It follows the introduction of the redesigned X3 compact, which reached U.S. dealerships in November in limited supply. BMW expects to sell many more X3s this year as the inventory pipeline fills.
BMW will introduce the redesigned X4 compact this year, and a redesigned X5 midsize also is expected. The automaker will begin production of the new large X7 in 2018, though U.S. sales aren't expected to begin until 2019.
The industry's light-truck boom gives the brand a chance to turn around sliding sales. The BMW brand's U.S. sales dropped 2.4 percent in 2017 to 305,685 vehicles. That was on top of a 9.5 percent drop in 2016.
BMW last year struggled to match its supply of crossovers in the U.S. to demand. But that supply struggle won't be the story for 2018.
"We got for 2018, from the smallest to the biggest car, exactly what we wanted," BMW of North America CEO Bernhard Kuhnt said in an interview last week. "We worked very closely with Munich. Everything we asked for, we received."
Better inventory balance will improve the brand's mix of truck models this year, he said. In addition to the sales gains expected on the truck side, Kuhnt said he looks to the 5-series sedan to help fuel sales growth for BMW in the U.S. this year. After introducing the redesigned 5 series in early 2017, the automaker will have a full year of the updated model this year.
"That was outselling its main competitor nine months in a row," Kuhnt said, "and that's in a shrinking sedan market."