Companies launching businesses are on the hunt for perfect test markets to try out their concepts. For Turo, the big tourism draw of Las Vegas has made it an ideal location to experiment with peer-to-peer car rentals.
Many Turo guests travel to Las Vegas from other areas of Nevada or a surrounding state and rent cars for three or four days, said Christin Di Scipio, Turo's communications coordinator.
And the program helps Las Vegas car owners buy aspiration vehicles they might not otherwise be able to afford, by providing rebates and offering a way to offset costs by renting out the car.
"This is something we feel really passionate about that will help people that want to get these nicer cars," said Di Scipio. "The way they can do that is through Turo, and we would love to help them finance their cars in partnership with dealers."