Expect Avenir, like Denali, to be featured in Buick's advertising moving forward, Phil Brook, Buick U.S. vice president of marketing, previously told Automotive News.
Buick will not advertise during the Super Bowl for the first time in three years, Aldred said. Instead, it will focus on its well-received partnership with the NCAA men's basketball tournament, of which Buick has been a major sponsor since 2011.
"We look forward to March because we do kind of dominate a lot of the media at that time," Aldred said. "It's a great property for us to have. We're happy to have it."