An expanded product lineup has helped Mercedes-Benz spend two consecutive years atop the U.S. luxury market — and with another batch of new and redesigned vehicles arriving in 2018, the brand isn't ready to relinquish that honor.
But rivals BMW and Lexus are looking for growth with key products coming to their own portfolios, setting up 2018 as a year of potential gains for luxury vehicles, despite forecasts for shrinking light-vehicle sales overall.
"We'll still see a tight race," said Stephanie Brinley, senior auto analyst with IHS Markit. But "2018 might be a difficult year in terms of gaining share against one another."
IHS Markit is calling for about a 3 percent increase in U.S. luxury sales in 2018 while predicting total U.S. light-vehicle sales will decline 2 percent to 16.9 million vehicles.