In a series of videos, Danny Koker will ask questions related to automotive financial awareness.
DETROIT -- Ally Financial is partnering with History Channel's Danny Koker to host a limited-run trivia promotion that will be filmed at the Detroit auto show, Ally said Thursday.
Koker, star of "Counting Cars," a reality TV show on which he restores and customizes classic vehicles, will host "Counting Cash." The auto-finance trivia game will be posted on Ally's social media sites.
In a series of videos, Koker will ask questions related to automotive financial awareness. Viewers will have 48 hours to submit their answers in the video's comment section, with each video offering a chance to win a $500 gift card. Winners will be randomly selected from those who submit correct answers.
Koker will also star in additional video tours around the auto show, highlighting new products and features on the auto-show floor.
The first video will go live on Wednesday, Jan. 17, with others to follow. The last will be posted on Jan. 28, the final day the Detroit show is open to the public.