Editor's note: An earlier version of this report misstated when the shared and services part of Daimler's mobility business moved to Daimler Financial. It has been corrected.
Many of Daimler AG's mobility initiatives in the U.S. and internationally fall under its finance arm, Daimler Financial Services. Finance and mobility are often assumed to be separate tracks, but to Daimler's leaders, they merge.
Daimler has identified four mobility themes: connected, autonomous, shared and services, and electric. The shared and services piece, which includes car2go, moovel, mytaxi and more, falls under Daimler Financial Services.
Traditionally, Daimler Financial has offered finance and lease contracts, which are forms of ownership models. Now it is adding to and transforming its offerings, providing mobility services that change the payment model and the ownership experience, said Jorg Lamparter, head of mobility services for Daimler Financial Services.
Already, he said, "there is an even bigger need [for] flexibility in owning a car. The merge toward renting products — a more flexible approach, a shorter term, midterm leasing solutions — all of that is leading into a mobility as a service solution."
Daimler now provides flexible mobility options for circumstances ranging from rides that last a few minutes to traditional vehicle finance models that last years, Lamparter said.
"It's really at the core of our activities to think from a customer's perspective of his or her needs when it comes to mobility," he said. "And we want to make sure we address them properly with the products within financial services."