Volkswagen is lowering the price of the new three-row Tiguan to better "conquest customers" in the highly competitive compact crossover segment.
In a notice to dealers Thursday, the automaker said it is cutting the sticker price by $600 on the base S trim, $2,180 on the midlevel SE trim and $1,460 on the SEL trim. The price on the top-level SEL Premium model is unchanged. Dealers were told the change is effective immediately and that new Monroney stickers would be mailed to dealerships for existing inventory.
With the change, the 2018 Tiguan now has sticker prices of $25,495 for the base S trim, $27.650 for the SE trim, $31,990 for the SEL trim and $37,150 for the SEL Premium trim. Prices include shipping.
The prices are for front-wheel-drive models. All-wheel-drive versions are also reduced by the same amounts based on their trim levels.
Pricing on the Tiguan Limited -- the previous two-row model that is still in production and used as an entry-level VW crossover -- is unchanged at $22,860 including shipping, a spokeswoman said.