Mazda sold 289,470 vehicles in the U.S. in 2017, a 2.8 percent decline from the year-earlier period, as the company dialed back on fleet sales. U.S. sales in December dropped 6.5 percent to 26,893 vehicles.
The automaker recorded 2017 gains with the CX-5 and CX-9 crossovers along with the MX-5 Miata roadster, but was dinged by slowing sedan sales.
Notable nameplates: In December, CX-3 fell 3.9%, CX-5 rose 18% and CX-9 climbed 26% from the year-earlier period; Mazda3 slid 30%, Mazda6 fell 52% and MX-5 Miata declined 33%. For all of 2017, CX-3 fell 12%, CX-5 rose 14% and CX-9 surged 61%; Mazda3 fell 22%, Mazda6 slipped 27% and MX-5 Miata gained 19%. While the sedan market sputters, the automaker is revamping the Mazda6 with a new trim level, an optional turbocharged engine and design tweaks to keep up with the Toyota Camry and Honda Accord.
Car vs. light trucks: Mazda's U.S. car sales skidded 20% in 2017 while light-truck deliveries rose 15%.
Did you know? When fleet sales are left out, Mazda sold 278,124 vehicles in 2017 for a 0.2 percent gain. The automaker, as part of a brand value management strategy, is reducing fleet shipments. On the fleet side, sales dropped 44 percent last year to 11,346 cars and light trucks.