Compliment customers when they come in armed with third-party research on F&I and use it as a sales tool, suggests Ron Reahard of Reahard & Associates. “If a customer sees it on the Internet, it gives you third-party credibility.” It’s not just the F&I manager suggesting the product; information on a third-party website may persuade the customer, too.
Use customers' F&I research as a sales tool
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
Recommended for You