Rising cases of opioid overdoses in the area prompted Cannon's Automotive Service in La Porte, Ind., to choose the county sheriff department's Drug Task Force as its charitable cause for 2017. The independent service and repair shop sought to lure customers by offering a package of heavily discounted services to those who donated $50 to the task force. Based on its experience with a similar campaign, it aimed for sales of 1,000 packages.
But customers didn't bite.
Nobody denies that opioids are a problem locally. "It seems like every week, we're hearing on the radio about someone in our community having a bad experience with these drugs — either an overdose, a trip to the hospital or a death," co-owner Eric Smith, who suggested donating to the task force this year, told Automotive News.