SANT'AGATA BOLOGNESE, Italy — At its debut party here outside Italy's northern city of Bologna, Lamborghini's new Urus dominated the spotlight, a feat to be expected from a candy-coated, 650-hp, $200,000-plus utility vehicle.
But just as noteworthy as the exotic four-door Lambo — introduced by Prime Minister Paolo Gentiloni, dozens of factory workers and some glitchy LED screens — was the building where the global debut took place.
Just a few steps from where Lamborghini hand-assembles six Aventadors and 12 Huracan supercars a day, the automaker has built a gleaming production line for the Urus that doubled the plant's footprint to 1.72 million square feet.