Pickups have arguably contributed more to GM's good fortunes than anything else, especially in recent years. They account for more than 30 percent of its U.S. sales in 2017. They are why the company is reportedly spending nearly $3 billion to improve factories in Michigan, Indiana and Mexico to build the next Silverado and GMC Sierra. And they are the reason why GM can afford to fund initiatives in mobility services and autonomous vehicles.
"Trucks are one of our most important profit sources," Batey said. "You know, when you think about trucks, we have four or five competitors. In some segments, we have 20 competitors."