Most lease customers consider their lease-end options just a few months before their term expires, according to J.D. Power, but they often receive lease-end messages from the lender, dealership and manufacturer much earlier.
About half of first-time, mass-market-vehicle lease customers who leased again started to think about their options three months before lease end, according to J.D. Power's 2017 U.S. Lease End Satisfaction Study. About a third of them began thinking about it six months before lease end.
"This is where you don't have a consistent approach," James Houston, senior director of automotive finance at J.D. Power, told Automotive News. "Many dealers today, given what you see in the marketplace, will contact the customer four months out, some nine months. If you want to do that, that's fine, but understand the consumer makes the decision about three months out versus nine months out or six months out."