Many lenders have established or expanded their online auto finance presence to push digital retail forward, but how many consumers actually want to purchase their vehicle online?
Nearly half, a survey commissioned by Chase Auto Finance found.
Forty-seven percent of 3,535 U.S. consumers surveyed in September said they were comfortable completing their entire vehicle purchase online, from researching to financing.
That statistic bodes well for Chase, which in August expanded its Chase Auto Direct digital car-shopping and financing tool nationwide and to noncustomers after piloting it to customers in 30 states this year.
Chase launched Chase Auto Direct, in partnership with TrueCar Inc., in August 2016.
Chase Auto Direct is technically a direct-lending model, but dealers still sell F&I products and receive compensation from Chase.