TO THE EDITOR:
Lots of rules these days from brands that have very little market share ("Cadillac gives dealers reprieve after 'many' miss Pinnacle sales goals," autonews.com, Dec. 5). Lexus started out with rules that are no longer required, such as advertising guidelines, that Cadillac and Lincoln still hold dealers to.
And there are still too many Cadillac and Lincoln stores in the U.S. Small stores are a drag on any brand. I sure miss the volume that we will never see again.
Additionally, Cadillac and Lincoln should always offer special deals on products for dealership employees, as they do for factory employees. That's a no-brainer to grow the brand.
Our quality was 10 years late getting here, but it is here, and I believe it is here to stay. Our brand leaders are the best in the industry.
O.C. WELCH III, President, O.C. Welch Ford-Lincoln, Hardeeville, S.C.