U.S. sales at Nissan North America jumped 18 percent to 135,985 in November -- a record for the month -- behind a surge in light trucks and steady rise in car sales. At the Nissan brand, light-truck deliveries jumped 34 percent and car volume edged up 3.7 percent.
Nissan continues to benefit from some of the highest incentives in the industry, though the company's average discount fell last month.
Nissan Rogue volume increased 36 percent to set a November record for the nameplate. Murano sales also established a November record with 8,393 units delivered. The Titan pickup is also gaining traction for Nissan, with volume rising 131 percent to 7,679.
Infiniti sales rose in November, with only two nameplates -- QX70 and QX80 -- posting a decline in volume.
Brands: Nissan up 19%, Infiniti up 7.5%.
Notable nameplates: Nissan Sentra up 25%; Nissan Altima down 4.8%; Nissan Maxima up 51%, Nissan Armada up 90%; Nissan Frontier, up 38%; Infiniti Q50 up 28%; Infiniti QX60 up 18%; Infiniti QX70 down 64%; Infiniti QX80 down 26%.
Incentives: $4,079 per vehicle, down 3.9% from a year earlier, according to ALG.
Average transaction price: $27,861, down 0.3% from a year earlier, ALG says.
U.S. market share: 9.7% last month vs. 8.3% in Nov. 2016; 9.3% year to date vs. 8.9% year to date through November 2016.
Did you know: Nissan has 2018 model-year vehicles available in its U.S. dealer inventory, but almost 100 percent of its sales in November were 2017 model-year vehicles and they may not all be gone until spring 2018.. Sales of the Nissan Leaf continued to trend down, plummeting 99 percent to 175 units in November, reflecting low supplies of remaining 2017 models. The redesigned 2018 Leaf goes on sale in early 2018.
Quote: "It would be great if everybody got their incentive spending under control. That would be a fabulous thing for everyone. But the one thing about our business, you have to stay in the game. The market is still very healthy and we want to make sure we're still in the game." -- Judy Wheeler, Nissan's U.S. sales chief
Reuters contributed to this report.
