DETROIT -- FCA US extended its losing streak to a 15th consecutive month in November, as sales fell 3.7 percent to 154,919 vehicles. All of its brands posted declines except Chrysler, thanks to a big gain for the Pacifica minivan, and Alfa Romeo, which had sold just 23 vehicles in November 2016 as it restarted U.S. sales. The company's fleet mix dropped to 16 percent for the month from 21 percent a year ago.
Brands: Jeep down 1.9%; Ram down 5%; Chrysler up 14%; Fiat down 28%; Dodge down 15%; Alfa Romeo 1,440 units.
Notable nameplates: Chrysler Pacifica up 51% Jeep Cherokee up 44%; Ram pickup, sales of 36,714, down slightly; Jeep Grand Cherokee, up 8%; Jeep Wrangler up 3%; Jeep Compass up 34%; Dodge Charger down 34%; Dodge Journey down 32%; Alfa Romeo Stelvio, sales of 657 units.
U.S. market share: 11.2% in Nov., down from 11.8% in Nov. 2016; 12.1% year to date vs. 13% through the first eleven months of 2016.
Incentives: $4,516 per vehicle, up 8.6% from a year earlier, according to ALG.
Average transaction price: $34,193, up 3.2% from a year earlier, ALG says.
Fleet mix: 16%. Fleet sales down 25% from a year earlier. Retail deliveries up 2%.
Inventory: 544,129 vehicles, an 88-day supply, up from 84 in October.
Quote: "For the eighth consecutive month, Fiat Chrysler also heavily targeted non-prime consumers – those with FICO scores below 620, with special incentives on a range of models," Autotrader analyst Michelle Krebs said. "Still, when Jeep's health improves so does Fiat Chrysler's. Jeep sales, while down 2 percent, were particularly strong considering it cut fleet sales by 75 percent this month.
Did you know? Chrysler had its first year-over-year sales increase in 22 months in November because of the Pacifica minivan, which recorded its best sales month ever while its line mate, the Dodge Grand Caravan, was out of production for part of the month to undergo a required safety upgrade.
