Sales at Honda Motor Co. rose 8.3 percent in November to 133,156 vehicles, thanks to production shifts this year that allow for more crossover output at the Honda and Acura divisions. The move also helped the Honda Division post a November record.
Brands: Honda up 8.2% to 120,440; Acura up 9.5% to 12,716.
Notable nameplates: Honda's Civic continued its march as American Honda's most popular vehicle, with a 23% increase over the previous November; Accord volume dipped 15%; CR-V up 25%; HR-V down 24%; Pilot up 57%; Acura TLX up 12%; MDX advanced 16%.
Incentives: $1,933 per vehicle, up 2.6% from a year earlier, ALG says. That's well below the industry average of $3,692.
Average transaction price: $27,812, up 2.5% from last year, according to ALG.
U.S. market share: 9.5% last month vs. 8.9% in Nov. 2016; 9.5% year to date vs. 9.3% year to date through November 2016.
Quotes: "Honda had a great November, once again showing lifts in key car and truck sales. Civic continues to do well despite its slow-growth segment, and Accord will likely follow suit as the redesign continues to hit dealer lots nationwide," said Akshay Anand, executive analyst for Kelley Blue Book. "If Honda can continue to remain disciplined with incentives, the company is set up well for short and long-term success."
With major competitors clinging to heavy incentives and financing deals to compete, Henio Arcangeli Jr., senior vice president of the automobile division at American Honda, said, "Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand."
Did you know? The Honda Civic entered December with a 2,130-unit lead in year-to-date sales over the Toyota Camry, which has been the best-selling car in the U.S. for 15 consecutive years.
