Hyundai and Kia continued to post sales declines in November that have dominated their 2017 performance virtually every month this year. The company's deliveries dropped 12 percent to 101,513 sales in November, despite a record month for Hyundai's crossovers and Kia's Forte. A pullback in fleet shipments and weak demand for sedans hit the automakers especially hard.
Brands: Hyundai Motor America off 8.5% to 57,211 sales in November; Kia dipped 16% for the month to 44,302 sales.
Notable nameplates: Hyundai Sonata down 48%; Hyundai Veloster -- due for a redesign early next year -- off 79%; Hyundai Tucson, up 51% to an all-time record of 11,532; Hyundai Elantra up 21%; Kia Optima down 34%; Kia Soul down 35%; Kia Sorento off 16%; and the Forte -- now Kia's most-popular model for 2017 -- up 3.1%.
Incentives: Hyundai spiffs averaged $2,977, up 21% from a year earlier; Kia's average discount rose 15% to $3,612 per vehicle, according to ALG.
Average transaction price: Hyundai's fell 3% from a year earlier to $22,020 while Kia's fell 4.1% to $21,621, ALG says.
U.S. market share: 7.3% last month vs. 8.3% in Nov. 2016; 7.5% year to date vs. 8.2% year to date through November 2016.
Did you know? Despite declines posted throughout 2017, the Hyundai division is predicting U.S. sales growth in 2018, reflecting flat fleet business and the considerable sales potential of the Kona subcompact crossover; the Santa Fe Sport should also help spur volume later in the year.
