For the past five decades, General Motors' U.S. market share has pretty much been in continual decline, tumbling from about 50 percent in the glory days of early 1960s to 17.3 percent last year.
Since 1990, GM's share has dipped in every year but three — 2001 and 2002, a period in which the company's wildly effective "Keep America Rolling" campaign after 9/11 boosted share, and 2011, when its share increased 0.5 percent as it felt the effects of its emergence from bankruptcy.
But GM has fallen in every year since 2011 — until this year.
Through the first 10 months of 2017, U.S. share has risen to 17.2 percent, compared with 17.1 percent over the same period last year.
Chevrolet and GMC are both up this year, while Buick and Cadillac each have held their ground.
Indeed, the halt in GM's slippage this year has occurred even while it has continued to focus on retail while cutting back on fleet sales.