Tata Motors has accomplished more with Jaguar Land Rover than many thought was possible when the Indian company purchased the storied British brands from Ford Motor Co. for $2.3 billion in 2008.
It has done so by giving JLR freedom to operate and an almost blank check to develop new engines, new architectures and new technologies that leverage the heritage of the brands.
Now it must do even more. Tata and its luxury unit face a new challenge heading into their second decade together: an emerging definition of luxury that prizes the capital-intensive pursuits of electrification and autonomous technology over pedigree. It will push them out of their natural habitats and into more direct competition with Tesla.