What happens to an automaker that claims to make "the ultimate driving machine" when cars can drive themselves and have electric motors that lack a satisfying roar under the hood?
BMW's strategy is to wholeheartedly embrace that revolution now, before it's too late. The automaker plans to introduce an electric, autonomous car called the iNext in 2021 — not as a niche offering, but as its new flagship nameplate.
BMW is positioning the iNext at the heart of its future plans, combining its work on electric drivetrains, autonomous technology, vehicle connectivity and interior design. It is "our new spearhead of innovation," BMW CEO Harald Krueger told Automotive News last year.