For small companies such as Tesla, Subaru and Mazda, strategy is about reconciling vision and reality. Every day. Every quarter.
Tesla's losses and production struggles with its mass-market car haven't deterred it from pursuing its all-electric and electric-for-all vision. But the obstacles have led it to embrace a larger vision for the company that incorporates battery production, solar panels, power generation equipment, energy storage systems — enough to amass the scale it needs to make cars profitably.
True to its Silicon Valley roots, it keeps pushing the envelope in autonomous technology, even if that means using its customers to beta test software and alienating more conservative technology partners.