October auto sales: Nissan, Ford, Toyota sales rise behind strong truck volume
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November 01, 2017 01:00 AM

October sales dip but SAAR remains high

David Phillips
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    DAVID PHILLIPS
    The Toyota division posted October U.S. sales of 165,540, up 2.5 percent over October 2016.

    Editor's note: An earlier version of this story stated incorrectly the number of months the seasonally adjusted, annualized pace of sales has topped 18 million or more.

    U.S. auto sales slipped 1.1 percent in October yet the industry chalked up its second-strongest selling rate of the year after a robust September.

    The seasonally adjusted, annualized pace of sales for October came in at 18.11 million -- aided by higher discounts and fleet shipments at some automakers, strong truck volume and replacement demand in states battered by hurricanes. It was the second-strongest month of the year, on a SAAR basis, after September's 18.58 million rate, and much higher than most analysts’ projections. 

    It's only the 12th month since 2000 and the 14th month since 1976 that the SAAR has topped 18 million or more units, according to the Automotive News Data Center.

    Previous forecasts from LMC Automotive, Kelley Blue Book and Edmunds saw a 2 percent to 4 percent decline in October volume.

    Ford, Nissan, Honda, Volkswagen, Toyota and Subaru posted higher sales tallies. FCA US, General Motors and Hyundai-Kia volume fell.

    The U.S. new-vehicle market, after seven straight annual gains capped by a record 2016, is now off 1.7 percent through October.

    Light truck demand, up 3.4 percent in October, continues to propel the market, while car demand remains weak, off 8.8 percent last month.

    Here’s how major companies fared in October, the incentive climate, and other insight.

    DAVID PHILLIPS

    U.S. sales of the Escape increased 37 percent to 11,036 last month -- its best October performance since its launch in 2007, Ford said.

    Ford

    Ford posted a 6.4 percent gain in October sales on stronger truck, crossover and fleet deliveries. Volume rose 6.8 percent at the Ford division but fell 1.8 percent at Lincoln.

    Ford said truck sales increased 11 percent and SUV volume rose 5.3 percent, offsetting a 2.4 percent dip in car volume. Retail volume rose 3.5 percent and fleet deliveries rose 15 percent.

    GM

    GM sales fell 2.2 percent behind a drop of 3.8 percent at Chevrolet. Volume slipped 4.5 percent at Buick and 0.1 percent at Cadillac, but rose 4.6 percent at GMC.

    While GM's truck and crossover sales were strong, car volume skidded 24 percent to 52,800 units last month.

    Toyota

    A 19 percent surge in light truck volume -- an October high -- helped Toyota Motor Corp. post a 1.1 percent gain in volume last month. Deliveries rose 2.5 percent at the Toyota division but slid 7.7 percent at Lexus. Combined car demand at Toyota and Lexus skidded 15 percent.

    “The first month of the final quarter of 2017 saw sustained strong sales for the industry, and we expect that momentum to continue through the last two months of the year,” said Jack Hollis, group vice president and general manager of the Toyota division.

    Nissan

    Strong truck and crossover demand helped Nissan Motor Co. sales rise 8.4 percent last month to 123,012 -- an October record -- with a 10 percent gain at the Nissan brand offsetting an 8.1 percent decline at Infiniti.

    FCA US

    Lower fleet sales -- 23,220 units, down 43 percent in October -- continue to undermine overall results at FCA US, which reported a decline of 13 percent. Five of FCA's six major brands -- Jeep, Chrysler, Dodge, Ram and Fiat -- posted declines.

    Honda

    Strong demand for cars helped counter weaker light-truck volumes at Honda Motor Co., which posted a 0.9 percent overall gain in October volume. Sales rose 1.2 percent at the Honda division but dropped 1.3 percent at Acura. American Honda's car sales, led by the Honda Civic and redesigned Accord, rose 5.9 percent while light truck demand slid 3.6 percent. All of the Honda brand's light trucks, except the Pilot, posted declines last month.

    Volkswagen/Audi

    Volkswagen sales increased 12 percent to 27,732 on growing demand for new and redesigned crossovers. Audi extended its industry-best sales streak to eight consecutive years, rising 9.6 percent to 19,425 with strength from its Q5 and Q7 crossovers.

    Subaru

    Subaru of America narrowly extended its streak of monthly sales gains to generate its best October ever. Sales in the U.S. edged up 0.5 percent to 54,045 vehicles in October. The brand's winning streak is now at 71 months for year over year sales increases.

    Hyundai/Kia

    Hyundai Motor America said its October sales fell 15 percent to 53,010 vehicles, despite a 49 percent boost from the Genesis brand. Elantra sales slipped 7 percent to 14,733 vehicles. The Tucson compact crossover posted an 8 percent gain to 8,731 deliveries. Santa Fe crossover deliveries ramped up 15 percent to 13,024 vehicles. 

    At Kia, sales dropped 9.4 percent to 44,397 vehicles, paced by a 29 percent fall in Soul sales to 9,254 deliveries. Sales of the Forte compact sedan gained 15 percent to 9,219. Cadenza demand improved to 1,021 deliveries from 289 during the same month last year. 

    SPIFFS

    Incentives averaged $3,901 per vehicle in the first 17 days of October, J.D. Power says, topping the month's previous record set last year, by $66. Power says average transaction prices across the industry also set an October record, rising $615 from a year ago to $32,185, suggesting that rising discounts are not putting a dent in profits. For the month, ALG estimates new-vehicle incentives averaged $3,820, up 8.4 percent from October 2016 but down 1.7 percent from September. Among major automakers, GM and Nissan offered the biggest deals last month, ALG says. (See chart below.)

    ODDS & ENDS

    • Automakers are struggling to move lagging 2017 inventory off dealer lots. In October, 72 percent of new vehicles sold were 2017 models, Edmunds said, while last October, 60 percent of new vehicles sold were 2016 models.

    • There were 25 selling days last month compared with 26 in October 2016. U.S. consumers had four weekends to shop for vehicles last month compared with five in October 2016.

    • Among major automakers, only Fiat Chrysler is still looking for its first monthly sales gain this year. Among major brands, Jeep and Hyundai have yet to post a monthly sales advance.

    October incentive outlays for U.S.

    ManufacturerOct. 2017 incentive forecastOct. 2016Sep. 2017Percent change vs. Oct. 2016Percent change vs Sept. 2017
    BMW (BMW, Mini)$5,028$6,472$5,273-22%-4.6%
    Daimler (Mercedes-Benz, Smart)$4,882$4,770$5,0022.3%-2.4%
    FCA (Chrysler, Dodge, Jeep, Ram, Fiat)$4,631$4,185$4,63510.7%-0.1%
    Ford (Ford, Lincoln)$4,443$4,060$4,4739.4%-0.7%
    GM (Buick, Cadillac, Chevrolet, GMC)$5,105$4,456$5,21515%-2.1%
    Honda (Acura, Honda)$2,023$1,899$1,9586.5%3.3%
    Hyundai$2,802$2,467$2,84314%-1.4%
    Kia$3,915$3,133$3,88325%0.8%
    Nissan (Nissan, Infiniti)$4,428$4,236$4,4714.5%-1%
    Subaru$1,084$1,097$1,077-1.2%0.6%
    Toyota (Lexus, Scion, Toyota)$2,684$2,429$2,78310.5%-3.6%
    Volkswagen (Audi, Porsche, Volkswagen)$3,597$3,855$3,657-6.7%-1.7%
    Industry$3,820$3,525$3,8858.4%-1.7%
    Source: ALG

    » Click here for more detailed sales data

    » Click here to skip the data and read the article

    CLICK HERE to view this full table

    AutomakerOct. 2017Oct. 2016Pct. chng.10 mos.

    2017

    10 mos.

    2016

    Pct. chng.
    BMW of N.A.26,98728,079-3.9%282,939298,088-5.1%
        BMW23,20824,017-3.4%243,383254,150-4.2%
        Mini3,6693,954-7.2%38,45642,865-10.3%
        Rolls-Royce*1101081.9%1,1001,0732.5%
      BMW of N.A.26,98728,079-3.9%282,939298,088-5.1%
    FCA US153,373176,609-13.2%1,732,5111,890,969-8.4%
        Alfa Romeo1,205235139.1%8,5574411840.4%
        Chrysler11,01814,181-22.3%154,827200,678-22.8%
        Dodge24,47641,514-41.0%390,266436,454-10.6%
        Fiat1,7692,622-32.5%23,02127,721-17.0%
        Jeep67,07468,826-2.5%689,316775,932-11.2%
        Ram47,83149,443-3.3%466,524449,7433.7%
      FCA US153,373176,609-13.2%1,732,5111,890,969-8.4%
        Maserati1,1401,304-12.6%11,1299,46017.6%
    Fiat Chrysler Automobiles154,513177,913-13.2%1,743,6401,900,429-8.3%
    Ford Motor Co.199,698187,6926.4%2,124,0852,164,985-1.9%
        Ford190,789178,6236.8%2,032,4542,075,481-2.1%
        Lincoln8,9099,069-1.8%91,63189,5042.4%
      Ford Motor Co.199,698187,6926.4%2,124,0852,164,985-1.9%
    General Motors252,813258,626-2.2%2,448,3112,471,023-0.9%
        Buick19,14220,046-4.5%178,972189,813-5.7%
        Cadillac13,93113,948-0.1%127,777133,234-4.1%
        Chevrolet175,110181,964-3.8%1,691,2981,713,876-1.3%
        GMC44,63042,6684.6%450,264434,1003.7%
      General Motors252,813258,626-2.2%2,448,3112,471,023-0.9%
    Honda Motor Co.127,353126,1610.9%1,358,9561,354,5410.3%
        Acura12,69812,869-1.3%126,824132,596-4.4%
        Honda114,655113,2921.2%1,232,1321,221,9450.8%
      Honda Motor Co.127,353126,1610.9%1,358,9561,354,5410.3%
    Hyundai-Kia97,407111,482-12.6%1,067,0771,190,934-10.4%
        Genesis1,7861,20148.7%16,8883,909332.0%
        Hyundai51,22461,304-16.4%547,862646,284-15.2%
        Hyundai Motor America53,01062,505-15.2%564,750650,193-13.1%
        Kia Motors America44,39748,977-9.4%502,327540,741-7.1%
      Hyundai-Kia97,407111,482-12.6%1,067,0771,190,934-10.4%
    Jaguar Land Rover N.A.8,3688,751-4.4%93,07783,49111.5%
        Jaguar2,8913,219-10.2%33,11923,56840.5%
        Land Rover5,4775,532-1.0%59,95859,9230.1%
      Jaguar Land Rover N.A.8,3688,751-4.4%93,07783,49111.5%
    Mazda N.A.20,81122,711-8.4%241,108246,978-2.4%
      Mazda N.A.20,81122,711-8.4%241,108246,978-2.4%
    McLaren Automotive1155898.3%76264717.8%
      McLaren Automotive1155898.3%76264717.8%
    Mercedes-Benz USA31,54131,801-0.8%301,653310,205-2.8%
        Mercedes-Benz31,40131,3830.1%298,878305,743-2.2%
        Smart USA140418-66.5%2,7754,462-37.8%
      Mercedes-Benz USA31,54131,801-0.8%301,653310,205-2.8%
    Mitsubishi Motors N.A.7,3817,637-3.4%86,57681,9885.6%
      Mitsubishi Motors N.A.7,3817,637-3.4%86,57681,9885.6%
    Nissan North America123,012113,5208.4%1,319,2531,296,5441.8%
        Infiniti10,29611,208-8.1%124,010107,98314.8%
        Nissan112,716102,31210.2%1,195,2431,188,5610.6%
      Nissan North America123,012113,5208.4%1,319,2531,296,5441.8%
      Nissan/Mitsubishi**130,393121,1577.6%1,405,8291,378,5322.0%
    Subaru of America54,04553,7600.5%532,893500,6476.4%
      Subaru of America54,04553,7600.5%532,893500,6476.4%
    Tesla Motors*4,9003,40044.1%44,72034,00031.5%
      Tesla Motors*4,9003,40044.1%44,72034,00031.5%
    Toyota Motor Sales U.S.A.188,434186,2951.1%2,019,9132,008,7560.6%
        Lexus22,89424,803-7.7%242,553260,996-7.1%
        Scion2376-99.5%19911,756-98.3%
        Toyota165,538161,1162.7%1,777,1611,736,0042.4%
        Toyota/Scion165,540161,4922.5%1,777,3601,747,7601.7%
      Toyota Motor Sales U.S.A.188,434186,2951.1%2,019,9132,008,7560.6%
    Volvo Car USA7,0086,34010.5%63,97464,872-1.4%
      Volvo Car USA7,0086,34010.5%63,97464,872-1.4%
    VW Group of America52,14847,40510.0%509,219473,3537.6%
        Audi19,42517,7219.6%180,339169,9006.1%
        Bentley188312-39.7%1,8601,7874.1%
        Lamborghini*88871.1%8808671.5%
        Porsche4,7154,5064.6%45,95244,7522.7%
        VW27,73224,77911.9%280,188256,0479.4%
      VW Group of America52,14847,40510.0%509,219473,3537.6%
    Other***2552521.2%2,5502,5081.7%
    Total1,356,7891,371,883-1.1%14,240,70614,483,989-1.7%

    Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.

    Source: Automotive News Data Center

    Note:

    *Estimate

    **Renault-Nissan acquired controlling interest in Mitsubishi Motors on Oct. 20, 2016.

    ***Reflects Aston Martin, Ferrari and Lotus sales.

    NOTABLE & QUOTABLE

    Kelley Blue Book estimates average transaction prices for light vehicles in the United States came in at $35,263 for October, $101 higher than October 2016 and $128 higher than September 2017.

    “Transaction prices continue to rise at a slower pace than we’ve seen recently. Prices in the third quarter were up just 1 percent after averaging 3 percent gains in the first half of the year. While Kelley Blue Book expects solid sales in October 2017 with a 17.9 million SAAR, flat transaction prices combined with ever-growing incentive spending signal headwinds for the new-vehicle market as 2017 nears its end.”

        -- Tim Fleming, analyst for Kelley Blue Book

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