LOS ANGELES -- American Honda eked out a 0.9 percent gain in U.S. light-vehicle sales in October, on volume of 127,353 vehicles, thanks largely to the strength of car sales from both the Acura and Honda divisions.
Brands: Honda up 1.2%, Acura down 1.3%.
Notable nameplates: Honda CR-V, down 8.4% in October; Honda Civic up 15% to an October record of 30,319, Honda Accord up 4.7%, Honda Pilot up 19%, Acura MDX up 4.7%.
Incentives: $2,023 per vehicle in October, up 6.5% from a year earlier, ALG says.
Average transaction price: $27,333, up 0.8% from a year earlier, according to ALG.
U.S. market share: 9.4% last month vs. 9.2% in Oct. 2016; 9.5% year to date vs. 9.4% through Oct. 2016.
Quotes: "One of the key headlines for Honda is the continued strength in Civic. In fact, it was the top-selling vehicle in the Honda lineup, a rarity in today's SUV-driven world," said Akshay Anand, executive analyst for Kelley Blue Book. "With the approaching launch of the all-new Accord, they could be the brand that is the exception to the norm, with a balanced selling portfolio going forward."
"With key competitors resorting to aggressive discounting and heavy incentives, even on new models, Honda is riding the growing momentum of a robust product lineup boosted by the all-new Accord," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. " ... We're focused on a strong finish to 2017 and a fourth consecutive year of record sales."
Did you know? Acura almost sold as many NSX supercars (87) as it did RLX sedans (99) in October.
